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#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)

4/25/2024
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41 min 42 sec

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system

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Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products.

Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises.

In this episode, Arthur and Dan discuss:

- Common pitfalls in pricing

- Setting a pricing strategy

- The 3C's of pricing

- The SVCS Model for SaaS pricing

- How to approach targeting different industries and segments

- How to create good packaging

- Price classification

- Who should be responsible for pricing in an organization?

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